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Lee Green
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Join date: Nov 7, 2025
Posts (21)
May 19, 2026 ∙ 9 min
Green Claims Compliance 2026: Why Enforcement Risk Is Higher, Not Lower
Many UK businesses breathed a sigh of relief when the EU scrapped its Green Claims Directive in June 2025. That relief was premature. Green claims compliance in 2026 is more demanding — with the ECGT enforcing from 27 September 2026 and CMA direct fining powers already live.
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May 12, 2026 ∙ 6 min
'Carbon Neutral' is Now One of the Riskiest Phrases in Your Marketing — Here's Why
Product-level 'carbon neutral' claims based on offsetting are banned in the EU from September 2026, and the ASA has been ruling against them in the UK for two years. If this phrase appears on your packaging or advertising, here's what you need to do.
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May 5, 2026 ∙ 9 min
Greenhushing: Why Going Quiet on Sustainability is Riskier Than Speaking Up
A third of UK businesses are deliberately communicating less about their sustainability efforts, scared of being accused of greenwashing. The problem: silence has its own set of risks. Here’s what greenhushing actually costs, and what to do instead.
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