AI & Innovation

Back in June I wrote about what happens when someone asks an AI assistant whether your company is any good on sustainability. It doesn't hand over your neatly worded page. It reads what it can find, breaks your claim into parts, and rebuilds an answer from whatever survives. Specific, evidenced claims tend to make it through that process. Vague ones get hollowed out. At the time, that was an argument, not a measurement. I could tell you the mechanism. I couldn't tell you whic

Over the past few weeks, I’ve been deep in testing, refining, breaking, and rebuilding what will soon become the first live version of My Green Comms. Final tests are now running. Before I open it up more widely, I wanted to share a few honest reflections from behind the scenes. Because building an AI tool specifically for sustainability communications has reinforced something I’ve believed for a long time: this isn’t really a writing problem. It’s a clarity and credibility p

(And Why “Making Stuff Up” is a Feature You Don’t Have to Accept) People talk a lot about how AI can write for you, but that’s never been the part I find most interesting. Writing is the final two percent of the job. The harder part, and the part most communicators struggle with, is thinking clearly enough to get there. That’s where AI can genuinely help: not as a writer that replaces you, but as a partner that removes friction. The tool that helps you structure your thoughts