FREE SELF-ASSESSMENT
Will your sustainability claim survive scrutiny?
A 5-minute, 10-point check that tells you whether a claim is defensible, exposed, or high-risk — before a regulator, journalist or competitor decides for you.
You don't need a regulator's letter to know a claim is shaky. You can usually tell from your own desk. This is how.
Get the 10-Point Claim Check
10 checks regulators and journalists actually apply 5 minutes per claim Plain English — no jargon, no lecture
WHAT'S INSIDE
Will your sustainability claim survive scrutiny?
Most greenwashing isn't lying — it's claims that are technically true and still mislead. These are the checks that catch the gap, the same ones a regulator or journalist would run. Score each claim honestly and you'll know exactly where you stand.
01 Specific, not vague. Is evidence doing the work, or
just the word "green"?
03 Whole picture. Full lifecycle, not one flattering stage.
05 Caveats as loud as the claim. Not buried in a
footnote.
07 Honest about offsets. Said plainly, not hidden.
09 Standards named and verifiable. Checkable by an
outsider.
02 Evidence that exists now. A fact today, not an
ambition for 2030.
04 Fair comparisons. "Better" — than what, exactly?
06 The journalist test. Could you send the proof
tomorrow?
08 Absolutes fully backed. "Zero" and "100%" end to end.
10 The misled-customer test. Accurate can still mislead
people.
YOUR RESULT
One score. Three honest verdicts.
8-10
Defensible
Your claim would likely hold up. Keep the evidence current.
5-7
Exposed
Arguable, but with gaps worth tightening before it scales
0-4
High risk
Fix it before someone else makes the decision for you.